HR-25-03: Coliseum Drive and West Mercury Boulevard - City of Hampton
Coliseum Drive from West Mercury Boulevard (U.S. Route 258) to Hampton Roads Center Parkway and West Mercury Boulevard (U.S. Route 258) from Kilgore Avenue to North Armistead Avenue
Project Purpose
As the City of Hampton's prime shopping district, Coliseum Drive and Mercury Boulevard have long been sources of congestion and pedestrian conflicts. The study area includes Coliseum Drive, from West Mercury Boulevard (U.S. Route 258) to Hampton Roads Center Parkway, and West Mercury Boulevard (U.S. Route 258), from Kilgore Avenue to North Armistead Avenue. This study will focus on improving roadway and pedestrian safety, mitigating congestion, multimodal accessibility/connectivity (bicycle, pedestrian and transit), and transportation demand management (TDM) needs. It is intended to assess mid-term to long-term challenges/opportunities and will identify project recommendations that can be advanced for federal, state and local funding opportunities.
Survey
The Phase 2 survey regarding proposed alternatives for the Coliseum Drive and Mercury Boulevard corridor between Hampton Roads Center Parkway and Armistead Avenue in Hampton was completed in December 2025. The study team will use the input obtained from the public as it refines the alternatives and performs planning-level cost estimation before selecting the preferred alternative(s) to address the identified needs.
Study Partners
- City of Hampton Roads
- Hampton Roads Transportation Planning Organization (HRTPO)
Key Points of Contact
District Lead: Jerry Pauley
Lead Consultant: Karzan Bahaaldin
Schedule
Start date: March 2025
End date: August 2026
Study Documents
| Dates | Number of Participants (unique individuals) |
|---|---|
|
May 14-30, 2025
|
490 |
| The following needs have been identified for this study. Do you agree with these needs? | |
|---|---|
| Congestion mitigation | 90% |
| Safety improvement | 62% |
| Pedestrian safety improvement | 59% |
| Transportation demand management (TDM) | 50% |
| Pedestrian access | 44% |
| Transit access | 28% |
| Transit access for Equity Emphasis Areas | 23% |
| Rank the following needs in order of importance to you along the study area. | |
|---|---|
| Reducing traffic congestion | 94% |
| Corridor safety / intersection safety | 81% |
| Pedestrian safety and accessibility | 82% |
| Speeding / aggressive driving | 81% |
| Proper pavement marking and signage | 79% |
| Public transit access and service | 77% |
| Bicycle safety and accessibility | 75% |
| Which of the following safety issues concern you? | |
|---|---|
| Speeding / aggressive driving | 61% |
| Sudden stopping / rear-end crashes | 54% |
| Difficulty weaving / merging | 54% |
| Running red lights | 52% |
| Insufficient / missing crosswalks and pedestrian signal timing | 36% |
| Lack of sidewalks / missing sidewalks | 32% |
| Inadequate pavement marking and signage | 29% |
| Side-impact crashes | 27% |
| Inadequate lighting | 24% |
| Inadequate bicycle facilities | 24% |
| Closely spaced driveways | 22% |
| Lack of ADA ramps and accessibility | 15% |
| Inadequate transit / bus stops | 14% |
| Other | 4% |
| What mobility issues do you typically experience when using the study area? | |
|---|---|
| Poor signal coordination | 62% |
| Vehicles blocking entrances | 47% |
| Difficulty making left turns | 46% |
| Difficulty accessing businesses | 29% |
| Lack of turn lanes | 24% |
| Difficulty when walking | 17% |
| Difficulty when riding a bicycle | 16% |
| Other | 5% |
| What mode(s) of travel do you use when traveling along the study area? | |
|---|---|
| Personal vehicle | 99% |
| Walking | 12% |
| Cycling | 6% |
| Taxi / Uber / Lyft | 6% |
| Truck or commercial vehicle | 4% |
| Carpool / Vanpool | 1% |
| Metro bus, local bus, or commuter bus | 1% |
| Other | 1% |
HR-25-03 Phase 1 Executive Summary - PDF, 800KB
The Phase 2 survey regarding proposed alternatives for the Coliseum Drive and Mercury Boulevard corridor between Hampton Roads Center Parkway and Armistead Avenue in Hampton was completed in December 2025.
| Dates | Number of Participants (unique individuals) |
|---|---|
| December 1-15, 2025 | 437 |
Intersection #1: Coliseum Drive at Cunningham Drive
A hybrid roundabout was identified as an improvement alternative for this intersection.
Alternative #1 – Hybrid Roundabout
Converting this signal to a hybrid roundabout is anticipated to greatly improve the operations for all movements on the roundabout. In addition, the roundabout is anticipated to increase the safety of the intersection.
- Making the intersection a hybrid roundabout.
- Two through lanes northbound and southbound.
- One through and one right-turn lane eastbound and westbound.
For more information on how this innovative intersection would function, see the following links:
- https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/roundabout/
- VDOT's Innovative Intersections: Roundabouts
Please rate this proposed concept on a scale of 1 to 5. (423 respondents)
| 1. Strongly oppose | 2. Somewhat oppose | 3. Neutral | 4. Somewhat support | 5. Strongly support | |
|---|---|---|---|---|---|
| Alternative #1 – Hybrid Roundabout | 53% | 11% | 7% | 16% | 13% |
Alternative #2 – Do-Nothing
- Maintain existing intersection configuration.
Please rate this proposed concept on a scale of 1 to 5. (416 respondents)
| 1. Strongly oppose | 2. Somewhat oppose | 3. Neutral | 4. Somewhat support | 5. Strongly support | |
|---|---|---|---|---|---|
| Alternative #2 – Do-Nothing | 17% | 11% | 19% | 18% | 37% |
Intersection #2: Coliseum Drive at Mercury Boulevard
Alternative #1 - Pedestrian Bridge
A pedestrian bridge is being proposed west of the Mercury Boulevard at Coliseum Drive intersection and would be designed to allow pedestrians to safely cross Mercury Boulevard.
Please rate this proposed concept on a scale of 1 to 5. (424 respondents)
| 1. Strongly oppose | 2. Somewhat oppose | 3. Neutral | 4. Somewhat support | 5. Strongly support | |
|---|---|---|---|---|---|
| Alternative #1 - Pedestrian Bridge | 8% | 5% | 11% | 28% | 49% |
Intersection #3: Mercury Boulevard at Armistead Avenue
A Center Turn Overpass is being presented as a possible alternative for this intersection.
Alternative #1 – Center Turn Overpass
This intersection currently experiences failing movements for all left-turn movements except the eastbound left-turn movement which is currently operating at near capacity. The center turn overpass alternative is a grade-separated alternative, which means all left-turn movements will be elevated on a bridge. Since this alternative is grade separated, it will require two signals. With the left-turn movements having their own signal, it reduces the number of phases, which allows more green time for all left-turn movements. By removing left-turn movements at the at-grade intersection, it will reduce the number of phases, which allows more green time to all through movements.
- Grade-separated for all left-turns movements. All left-turn movements have one left-turn lane, except the southbound left-turn movement which has two left-turn lanes.
- Two signals, one for the at-grade movements and one for the grade-separated movements.
- All through and right-turn movements remain at-grade.
- The at-grade movements for the eastbound and westbound approaches consist of four through lanes and one right-turn lane.
- The at-grade movements for the northbound and southbound approaches consist of two through lanes and one right-turn lane with the northbound right-turn lane being channelized.
For more information on how this innovative intersection would function, see the following links:
- https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/center-turn-overpass/
- Center Turn Overpass
Please rate this proposed concept on a scale of 1 to 5. (379 respondents)
| 1. Strongly oppose | 2. Somewhat oppose | 3. Neutral | 4. Somewhat support | 5. Strongly support | |
|---|---|---|---|---|---|
| Alternative #1 – Center Turn Overpass | 26% | 14% | 19% | 27% | 14% |
Alternative #2 – Do-Nothing
- Maintain existing intersection geometry.
Please rate this proposed concept on a scale of 1 to 5. (375 respondents)
| 1. Strongly oppose | 2. Somewhat oppose | 3. Neutral | 4. Somewhat support | 5. Strongly support | |
|---|---|---|---|---|---|
| Alternative #2 – Do-Nothing | 17% | 14% | 28% | 18% | 22% |
Last updated: December 23, 2025
