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HR-25-02: Bland Boulevard and Jefferson Avenue - City of Newport News

HR2502 Overview Map

Bland Boulevard to Jefferson Avenue (Route 143); Jefferson Avenue (Route 143) from Bland Boulevard to Denbigh Boulevard

Project Purpose

The study area includes Bland Boulevard from Warwick Boulevard (Route 60) to Jefferson Avenue (Route 143) and Jefferson Avenue (Route 143) from Bland Boulevard to Denbigh Boulevard. With the upcoming I-64/Denbigh Boulevard interchange, the anticipated shift in traffic is expected to put additional demand on Bland Boulevard and Jefferson Avenue (Route 143). Both corridors have segments that are VTrans Priority 1, 2, or 3 locations. This study will focus on improving roadway and pedestrian safety, multimodal accessibility/connectivity (bicycle, pedestrian and transit), and transportation demand management (TDM) needs. It is intended to assess mid-term to long-term challenges/opportunities and will identify project recommendations that can be advanced for federal, state and local funding opportunities.

Survey

The Phase 2 survey regarding proposed alternatives for the Bland Boulevard and Jefferson Avenue corridor between Warwick Boulevard (Route 60) and Denbigh Boulevard in Newport News was completed in December 2025. The study team will use the input obtained from the public as it refines the alternatives and performs planning-level cost estimation before selecting the preferred alternative(s) to address the identified needs.

Study Partners

  • City of Newport News
  • Hampton Roads Transportation Planning Organization (HRTPO)

Key Points of Contact

District Lead: Jerry Pauley 

Lead Consultant: Karzan Bahaaldin

Schedule

Start date: March 2025

End date: August 2026

Study Documents

Dates Number of Participants (unique individuals)
May 14-30, 2025
722

 

The following needs have been identified for this study. Do you agree with these needs?
Transportation demand management (TDM) 79%
Safety improvement 76%
Pedestrian safety improvement 57%
Pedestrian access 46%
Transit access 45%
Bicycle access 39%

 

Rank the following needs in order of importance to you along the study area.
Reducing traffic congestion 95%
Corridor safety / intersection safety 82%
Speeding / aggressive driving 80%
Proper pavement marking and signage 80%
Pedestrian safety and accessibility 80%
Public transit access and service 74%
Bicycle safety and accessibility 72%

 

Which of the following safety issues concern you?
Speeding / aggressive driving 68%
Sudden stopping / rear-end crashes 62%
Running red lights 58%
Difficulty weaving / merging 53%
Inadequate pavement marking and signage 31%
Side-impact crashes 28%
Insufficient / missing crosswalks and pedestrian signal timing 28%
Lack of sidewalks / missing sidewalks 23%
Inadequate lighting 23%
Inadequate bicycle facilities 18%
Lack of ADA ramps and accessibility 11%
Closely spaced driveways 11%
Inadequate transit / bus stops 10%
Other 5%

 

What mobility issues do you typically experience when using the study area?
Poor signal coordination 56%
Difficulty making left turns 43%
Vehicles blocking entrances 39%
Difficulty accessing businesses 29%
Lack of turn lanes 25%
Difficulty when riding a bicycle 12%
Difficulty when walking 9%
Other 4%

 

What mode(s) of travel do you use when traveling along the study area?
Personal vehicle 99%
Cycling 7%
Walking 7%
Taxi / Uber / Lyft 6%
Truck or commercial vehicle 4%
Carpool / Vanpool 2%
Metro bus, local bus, or commuter bus 1%
Other 1%

 

The Phase 2 survey regarding proposed alternatives for the Bland Boulevard and Jefferson Avenue corridor between Warwick Boulevard (Route 60) and Denbigh Boulevard in Newport News was completed in December 2025.

Dates Number of Participants (unique individuals)
December 1-15, 2025 269

 

Intersection #1: Jefferson Avenue at Bland Boulevard

The proposed alternatives for this intersection include a modified conventional intersection and a full Displaced Left Turn (DLT) intersection.

Alternative #1 - Modified Conventional Intersection

The westbound approach and the northbound left-turn experience the highest delays at the intersection. With future developments planned for this area, including the relocation of Costco and the completion of the new I-64 at Denbigh Boulevard interchange, operations are expected to get worse. By reconfiguring the shared through and left-turn lane to be an exclusive through lane, both eastbound and westbound left-turn movements can operate at the same time, allowing more green time for the other movements.

  • Change eastbound to have two left-turn lanes, two through lanes, and two right-turn lanes.
  • Change westbound to have two left-turn lanes, two through lanes, and one channelized right-turn lane.
  • The rest of the intersection will remain the same

Rate the proposed concept on a scale of 1 through 5. (241 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #1 - Modified Conventional Intersection 11% 8% 19% 41% 21%

 

Alternative #2 - Full Displaced Left Turn (DLT)

The northbound left turn and the westbound approach are close to failing operationally under existing conditions. By implementing a full DLT, the number of signal phases decreases, allowing more green time for through and left-turn movements. This alternative allows concurrent phasing. Therefore, all northbound and southbound movements will run at the same time, and all the eastbound and westbound movements will run at the same time.

  • Displacing left-turn lanes on all four approaches.
  • Channelizing all right-turn lanes with receiving lanes, allowing these movements to operate as free-flow.
  • Adding four signals on all approaches at the crossovers where the left turns are being displaced, ensuring driver safety and guiding vehicles to the near side of the intersection to complete the displaced left-turn movement.
  • Most movements will keep the same number of lanes as existing conditions.

For more information on how this innovative intersection would function, see the following links:

  1. https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/displaced-left-turn/
  2. VDOT's Innovative Intersections: Displaced Left Turn

Rate the proposed concept on a scale of 1 through 5. (215 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #2 - Full Displaced Left Turn (DLT) 31% 19% 15% 20% 16%

 

Alternative #3 – Do-Nothing

Under the do-nothing alternative, the intersection would remain as it is today. VDOT would continue maintenance and repairs, as needed, with no substantial changes to capacity or management activities. Previously funded and/or programmed intersection improvements will not be affected.

Rate the proposed concept on a scale of 1 through 5. (207 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #3 – Do-Nothing 42% 14% 19% 11% 14%

 

Intersection #2: Bland Boulevard at Chatham Drive

The proposed alternatives for this intersection include a modified conventional intersection and a hybrid roundabout.

Alternative #1 - Modified Conventional Intersection

All left-turn movements are failing operationally at this intersection. Additionally, this intersection has a crash rate higher than the Hampton Roads District average. By channelizing the northbound right-turn movement, allowing a receiving lane, and optimizing the signal, this intersection’s operation is projected to improve in future years.

  • Channelizing northbound right-turn movement.
  • Re-aligning crosswalks to comply with current American with Disabilities Act (ADA) standards.

Rate the proposed concept on a scale of 1 through 5. (196 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #1 - Modified Conventional Intersection 10% 7% 17% 41% 25%

 

Alternative #2 - Hybrid Roundabout

The intersection is close to failing under existing conditions. Converting this signal to a hybrid roundabout is anticipated to greatly improve the operations for all movements on the roundabout and improve the safety of the intersection.

  • Reconfiguring the intersection to become a hybrid roundabout.
  • Two through lanes eastbound and westbound. One through lane northbound and southbound.
  • Channelizing northbound and southbound right-turn lanes to operate under free-flow conditions.

For more information on how this innovative intersection would function, see the following links:

  1. https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/roundabout/
  2. VDOT's Innovative Intersections: Roundabouts 

Rate the proposed concept on a scale of 1 through 5. (204 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #2 - Hybrid Roundabout 57% 10% 6% 14% 13%

 

Alternative #3 – Do-Nothing

Under the do-nothing alternative, the intersection would remain as it is today. VDOT would continue maintenance and repairs, as needed, with no substantial changes to capacity or management activities. Previously funded and/or programmed intersection improvements will not be affected.

Rate the proposed concept on a scale of 1 through 5.(192 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #3 – Do-Nothing 35% 19% 26% 8% 11%

 

Intersection #3: Bland Boulevard at Campbell Road

The proposed alternative for this intersection is a hybrid roundabout.

Alternative #1 - Hybrid Roundabout

This intersection has the highest crash rate of all intersections within the study corridor and almost six times the Hampton Roads District average. Roundabouts are designed to improve safety at intersections and are anticipated to slow down drivers as well. Operationally, the roundabout is also anticipated to improve performance.

  • Reconfiguring intersection to become a hybrid roundabout.
  • Two through lanes eastbound and westbound. One through lane northbound and southbound.

For more information on how this innovative intersection would function, see the following links:

  1. https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/roundabout/
  2. VDOT's Innovative Intersections: Roundabouts 

Rate the proposed concept on a scale of 1 through 5. (196 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #1 - Hybrid Roundabout 49% 8% 6% 20% 17%

 

Alternative #2 – Do-Nothing

Under the do-nothing alternative, the intersection would remain as it is today. VDOT would continue maintenance and repairs, as needed, with no substantial changes to capacity or management activities. Previously funded and/or programmed intersection improvements will not be affected.

Rate the proposed concept on a scale of 1 through 5. (189 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #2 – Do-Nothing 26% 15% 25% 14% 20%

 

Intersection #4: Bland Boulevard at Warwick Boulevard

The proposed alternatives for this intersection include a partial Displaced Left Turn (DLT), a Restricted Crossing U-Turn (RCUT), and a thru-cut.

Alternative #1 - Partial Displaced Left Turn (DLT)

Eastbound and westbound movements (Eastwood Drive and Bland Boulevard, respectively) are failing operationally. By implementing a partial DLT, it decreases the number of phases allowing more green time for through and left-turn movements and allows concurrent phasing. Therefore, all eastbound and westbound movements along Bland Boulevard will run at the same time. Eastbound left-turn movements (Eastwood Drive) will be required to turn right and then make a U-turn to travel in the desired direction.

  • Displacing southbound left-turn lanes.
  • Channelizing westbound right turns with receiving lane to operate as free flow.
  • Adding one signal on the southbound approach at the crossover where the left turns are being displaced, ensuring driver safety and guiding vehicles to the near side of the intersection to complete the DLT movement.
  • Removing the northbound left-turn movement at the main intersection.

For more information on how this innovative intersection would function, see the following links:

  1. https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/displaced-left-turn/
  2. VDOT's Innovative Intersections: Displaced Left Turn 

Rate the proposed concept on a scale of 1 through 5. (184 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #1 - Partial Displaced Left Turn (DLT) 26% 14% 18% 35% 8%

 

Alternative #2 - Restricted Crossing U-Turn (RCUT)

By implementing an RCUT, the number of signal phases will decrease, resulting in more green time for Warwick Boulevard. Removing the minor street left-turn movements is anticipated to increase the safety of this intersection.

  • Reconfiguring all movements on Bland Boulevard and Eastwood Drive to right turn only.
  • Adding a signal north of the intersection for U-turn movements displaced at the main intersection.
  • Adding pavement south of the main intersection for U-turn movements displaced at the main intersection.
  • Reconfiguring the southbound movements to contain one exclusive southbound left-turn lane, two through lanes, and one exclusive southbound right-turn lane.

For more information on how this innovative intersection would function, see the following links:

  1. https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/restricted-crossing-u-turn/
  2. VDOT's Innovative Intersections: Restricted Crossing U-Turn

Rate the proposed concept on a scale of 1 through 5. (181 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #2 - Restricted Crossing U-Turn (RCUT) 44% 19% 13% 16% 8%

 

Alternative #3 - Thru-Cut

Westbound and eastbound through movements will be required to use alternate routes to complete the original desired movement. This alternative has a fewer number of signal phases compared to the existing configuration, resulting in more green time for all the movements. 

  • No through movement for eastbound and westbound traffic.
  • Northbound and southbound approaches remain the same.

For more information on how this innovative intersection would function, see the following links:

  1. https://www.vdot.virginia.gov/about/our-system/highways/innovative-intersections/thru-cut/
  2. VDOT's Innovative Intersections: Thru cut 

Rate the proposed concept on a scale of 1 through 5. (180 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #3 - Thru-Cut 37% 18% 21% 16% 8%

 

Alternative #4 – Do-Nothing

Under the do-nothing alternative, the intersection would remain as it is today. VDOT would continue maintenance and repairs, as needed, with no substantial changes to capacity or management activities. Previously funded and/or programmed intersection improvements will not be affected.

Rate the proposed concept on a scale of 1 through 5. (181 respondents)

  1. Strongly oppose 2. Somewhat oppose 3. Neutral 4. Somewhat support 5. Strongly support
Alternative #4 – Do-Nothing 26% 11% 26% 13% 24%

 

Last updated: December 23, 2025

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